Hand-Painted Elegant Muted Watercolor Swashes
Random Watercolor Shape


the app that visually highlights the moments that come ​together to create the beautiful experience of motherhood

Download the

Mom Badge app now!

Pastel Blue Paint Brush Stroke
Apple AppStore
Random Watercolor Shape
Simple Instagram Icon

here for all the tiny moments

Abstract Color Texture Wallpaper Design
Mobile Phone Mockup

New Feature!

Choose a badge

Mobile Phone Mockup

attach Gift Cards to support Mom friends

Pick a gift card

Mobile Phone Mockup

Write a message

Mobile Phone Mockup

Redeem a gift

Hand-Painted Elegant Muted Watercolor Swashes

Welcome to Mom Badge!

We believe in the power to honor mothers in the everyday, raw, beautifully real moments of motherhood.

What's most personal is most universal.

Abstract Color Texture Wallpaper Design

The Mom Badge App


Liam James

10 years old

8 years old

Charlie Andrew

6 years old

Charlotte Mae

3 years old

Ben Thomas

Create a Profile

Browse Badges

Send a Badge!

Receive a Badge!

Random Watercolor Shape

support for Mom Badge

A mom's work can feel invisible. A Minnesota-made app rewards that mettle

Label Design
Five Stars Rating
five of five star level

“Motherhood, and even just life, can feel lonely at times and even when we know we have great friends it can be hard to reach out. Mom Badge is the safest, easiest and quickest way to send deep support to a friend and for friends to send love back.”

Hand-Painted Elegant Muted Watercolor Swashes

1st place win

Random Watercolor Shape

I am a mom of four. I created Mom Badge from my daily experience as a mom. I have worked full time, part time, and been a stay at home mom.

I've come to realize that being a mom takes everything. I give so much to my kids in thousands of moments each day, some that I choose, most that I don't. In these moments of offering myself I have found a strength and empowerment and on the other side a stronger and more beautiful (even if more tired) version of myself.

Being a mom has also been isolating and overwhelming at times. I have truly found that it is often a small thing that helps lift me out of the lowest moments. A friend sharing a similar experience, a listening ear, laughing at how crazy my experience was, or a kind word when things are just really hard.

I decided to create Mom Badge because I wanted to build a simple tool for other people to reach out to moms in the moments of their lives. Whether it is to celebrate the good they are doing, how much they are giving or helping to carry them through the hardest days.

Hi, I'm Rachel!

Abstract Color Texture Wallpaper Design

How the Badges are Made

It all begins with an ​idea and a sketch.

Each badge is hand ​embroidered.

And then rendered ​digitally to become the ​badge you see in the app.

you F O U N D yourself ?"

Abstract Circle

"What if when you

became a mom

instead of losing ​yourself

Pastel Blue Paint Brush Stroke